Last September 2012, it was my first time to watch the launching for the Korea In Motion (KOINMO for short), where excerpts of Korean performances were featured at the show at Cheonggyecheon. Prior to the launch, as a member of the K-Performance Supporters group, I was able to feature the 'behind-the-scenes' story of the KOINMO flashmob at Insa-dong. Although it was a bit hot that weekend, everyone had fun!
At the KOINMO launch last year, some interesting non-verbal performance shows were featured, and as always, they were popular among the crowd. But what was unique among the shows was a Korean musicale titled Hwarang. It stood out among the featured shows because it was a musicale, and the Hwarang actors were exceptionally good singers!
KOINMO aims to promote tourism through the Korean performances in Seoul, where locals and tourists get to enjoy the shows at discounted prices.
(The K-Performance Supporters dancing
at the KOINMO opening)
And to kick off the 2013 KOINMO, another a launching event will be featured at the Cheonggyecheon featured selected Korean performances this weekend.
Non-verbal performances are popular, and I wish they would feature more Korean musicales like Hwarang, which by the way, I recommend to everyone to watch. Here's a link to Hwarang's Korean website:
(The cast of the Korean musicale, Hwarang)
Last year, the K-pop boy band ZE:A was appointed the KOINMO ambassador. This year, MBLAQ will be the new KOINMO ambassador.
(ZE:A receiving their appointment as KOINMO ambassador)