Showing posts with label Victorias history. Show all posts
Showing posts with label Victorias history. Show all posts

Sunday, 4 February 2024

Philippine History: CHAPTER 28: The Historical Timeline of Victorias Milling Company (1915-1989)

Since its incorporation in May 1919, the Victorias Milling Company (VMC) has tremendous contribution to the economy of Victorias. According to Dr. Bernardo Villegas, in one of his Economics books, the VMC had been "fatherly" to its employees as it took care of them from birth to death. It had its won hospital, free housing for its employees that came with free water and electricity, and it had schools and a world-famous chapel within its compound.  Its employees did not have to go to the 'town proper' of Victorias to purchase food and daily needs as it had its own market and grocery. It even had a small airport for planes that flew the Manila-Victorias route.



Although VMC has been mentioned in Chapters 14 and 17 (links below) in The History of Victorias City Philippines, the said mentions were very limited.

As a tribute to VMC and to the memory of its founder, Don Miguel Jose Ossorio, I am providing its historical timeline that I am quoting and paraphrasing from “Victorias – A History in Pictures”, a book of photographs and historical information published by the Victorias Milling Company. In the previous chapters about the World War II experience of the Victoriahanon, I only noted that the machinery and equipment of VMC were ruined during those years. The book, on the other hand, has more details that are worthy to share.

The history of Victorias Milling Company starts in 1916 when…

The 26-year old Miguel Jose Ossorio draws plans for a centrifugal sugar mill in Manapla, Negros Occidental. Ossorio was a businessman born in the Philippines from Spanish parents. His team includes his brother, Jesus, an electrical engineer educated in England; Norberto Capay, a mechanical and marine engineer; and Claudio R. de Luzuriaga, Sr., a lawyer.


1916: The construction of a 300-ton per day sugar mill begins.

1917: In December 1917, the North Negros Sugar Company, or NONSUCO, is established with Francis Greenfield, a sugar expert from Hawaii as its manager.

1918: NONSUCO produces 43,752 piculs of raw sugar on its first year. (A picul is equivalent to 60 kilograms and is an Asian unit to measure weight. It is originally a Javanese term that translates to "to carry on a shoulder", meaning whatever a man can carry on his shoulder with a pole. Picture a man with a pole resting on his shoulder with two vats hanging on opposite ends - that is 'pikul'. The term was then adopted by Portuguese and Spanish colonizers.)

1918: A drydock is completed in Balolan, Manapla.

1918: M. J. Ossorio starts his plans for a 700-ton sugar mill in Victorias and offers the sugar planters in Victorias 25% of the shares of stock of the new mill. The planters in Victorias buy P200,000 worth of shares.

1919: May 7, 1919, the new company, Victorias Milling Company, is incorporated with initial paid-up capital of P1,000. M. J. Ossorio is its managing director and chairman of the board of directors. VMC became the 17th centrifugal sugar mill in the Philippines.

1919: VMC’s magneto telephone is installed.

1920: The construction of the VMC sugar mill starts and is supervised by Norberto Capay and Jesus Ossorio, based on the design of Cornelius Johannes Hugo Penning, a Dutch, who is considered a master builder of centrifugal sugar mills.

1921: Production for crop year 1920-1921 is 180,084 piculs with revenues of P254,141.96.

1921: VMC’s Research Department is established. Its initial mission is to create a rational fertilization program in sugarcane agriculture.

1921: M. J. Ossorio invites Carlos L. Locsin, a chemist from Silay City, to join VMC. Mr. Locsin accepts.

1921: VMC’s port in the Daan Banwa area of Victorias becomes operational.

1921: NONSUCO’s farms start using fertilizers.

1923: VMC’s Department of Field Experiments promotes modern sugarcane agriculture methods among its planters. The Department’s two biggest concerns are the experiments on fertilizer response, and the tests on sugarcane varieties such as “Badilla H-109”,the outstanding Hawaiian hybrid, and “Negros Purple”, the dominant local variety.

1925: Cornelius Joannes Hugo Penning becomes the manager of VMC. He designed the mill.

1925: A two-day thanksgiving celebration is held for producing the first large crop of 23,743 metric tons.

1925: NONSUCO celebrates its 8th year in December.

1926: VMC pays all of its debts to the Bank of the Philippine Islands by issuing a US$ 1 million bond through the Pacific Trust Company of Honolulu.

1927: NONSUCO opens its railway through Cadiz in April.


1927: Tamasoc, a pest, starts to spread among crops of NONSUCO and VMC districts. Dr. Dwight Pierce, an entomologist from California, is hired.

1927: M. J. Ossorio buys a seat at the New York Coffee and Sugar Exchange.

1928: A refinery is opened in VMC, the second only in the Philippines.

1928: NONSUCO opens a distillery.

1929: NONSUCO exports first shipment of 2,800 tons of first raw sugar to US in October.
Starting 1929, VMC and NONSUCO will export sugar to US. One of its biggest buyers is the American Sugar Refining Company (AMSTAR).
1931: M. J. Ossorio’s second son, Luis C. Ossorio, arrives from the US to train in the management of VMC and NONSUCO.

1931: Jesus J. Ossorio assumes acting manager role after Cornelius Joannes H. Penning resigns.

1931: Carlos L. Locsin initiates the organization of the Philippine Association of Sugar Technologies in Bacolod and is elected as its first president. This association is the forerunner of the Philippine Sugar Technologies Association or PHILSUTECH.

1932: Shiras M. Jones takes over the management of NONSUCO and VMC when Jesus Ossorio gets sick due to appendicitis while Francis Greenfield, NONSUCO manager, is in the US for vacation.

1932: VICMICO Athletic and Social Club opens a store, billiard and table tennis halls, a bowling alley, a barbershop, and a refreshment shop. Later, a rice mill, an ice plant, and a soap factory are added.

1933-34: During the crop year, POJ high yielding cane variety from Java gives VMC and NONSUCO their all-time prewar high of 990.342 piculs and 1,225,737 piculs, respectively.

VMC refinery also produces 337,129 bags (100-pound bags).

1934: Jose Maria Ossorio, the third son of M. J. Ossorio, arrives in the Philippines from the US to start his management training in NONSUCO and VMC.

1934: In July, VMC signs a contract with the US Army in the Philippines to deliver
1,300,000 pounds of refined sugar.

1937: M/V Nonsuco is purchased for interocean operations and sails for the first time in September.


1938: Saint Joseph’s Hospital is established with Dr. L. Greentree as its director.
1939: Jose M. Ossorio takes over as manager of VMC in Manila as Mr. Francis A. Greenfield, NONSUCO manager, dies in a car accident in California.

1940: A sugar bag factory is set up.

1940: Dr. L. Greenfield resigns as director of St. Joseph’s Hospital. He is replaced by Dr. D. Davies.

1941: Preparations in Manapla and Victorias for the impending war: air-raid shelters, war drills conducted by the Philippine Constabulary, organizing a group of civilian guards, building of evacuation sites at the Aloyan Hills in Cadiz and Cansilayan in Victorias for employees and families who will stay behind to guard the centrals.

1941: Able-bodied NONSUCO and VMC employees signed up to join the United States Armed Forces in the Far East (USAFFE), including Luis C. Ossorio. Don Miguel, Doña Paz and the Ossorio clan stay in the US, except for Luis, Miguel Jr., and Jose, who stay behind to manage the two centrals. Luis is sent to Lanao del Norte as part of the Panay Regimen of the USAFFEE. He brings most of the staff and supplies and equipment from the Saint Joseph’s Hospital.

1941: War comes to the Philippines on December 8 when Japanese warplanes bomb Manila.

1941: By the time the war broke out, the production of NONSUCO and VMC was 1.5 million piculs of raw sugar from 17,000 hectares of plantations.

1941: VMC’s total production is 397,523.62 piculs of raw sugar and 152,305.48 100-pound bags of refine sugar.

1942: Management orders Norberto B. Capay, the supervising engineering, to render the NONSUCO and VMC mills inoperable by dismantling the crucial parts of the machinery and hiding them at Sitio Magbanua in the Marapara Peaks of Silay.

1942: May 20, the Japanese Imperial Army lands in Bacolod City. Jose M. Ossorio and family evacuate to Aloyan Hills in Cadiz. Carlos L. Locsin is left to guard NONSUCO in Manapla. The Japanese soldiers later took over the NONSUCO and VMC centrals.

1942: June 20, Jose. M. Ossorio, his family and other nationals allied with the US surrender to the Japanese army and are temporarily detained in Bacolod City. They are then shipped to Manila and detained at the University of Santo Tomas campus during the war.

1942: Norberto B. Capay, supervising engineer, is left to manage NONSUCO and VMC as Carlos L. Locsin has to flee Negros with Don Claudio R. de Luzuriaga, Sr. due to threats to their safety.

1942: Norberto B. Capay also flees Negros on November 14 for his safety. NONSUCO is now managed by Mr. Sensake while VMC is managed by Mr. Noda.

1943: NONSUCO mill is reactivated to produce final molasses that will be turned into alcohol needed by the Japanese for fuel.

1944: VMC is also reactivated to produce final molasses to produce alcohol. A distillery is built at the site.

1944: On October 20, General Douglas MacArthur and the US liberation forces land in Leyte.

1945: The VMC distillery produces 47 drums of alcohol for the Japanese military.

1945: The detainees at the UST compound that included Jose M. Ossorio and family are liberated by the 1st Cavalry Division of the US Army on February 3. They are later reunited with Luis C. Ossorio and family, and with Michael Clive Ossorio, the eldest son of Jesus Ossorio. They all leave for the US on board an American troop transport ship.

1945: On March 25, the Japanese soldiers occupying NONSUCO leave for the mountains of Patag in Silay where they make their last stand. The NONSUCO central is left in ruins.

1945: On March 30, the Japanese troops leave the VMC site after destroying machinery and setting on fire homes and sleeping quarters.

1945: On the night of March 30, Bacolod is liberated by the 40th Infantry Division of the US Army.

1945: On April 8, Norberto B. Capay returns to VMC from Panay and restores order to stop the looting.

1945: On May 9, the Japanese resistance at Patag falls to the American and Filipino guerilla forces.

1945: In June, NONSUCO is secured from looters.

1945: In the later months of the year, 400 hectares of land are planted with cane seedlings to be sold to the planters to start the rehabilitation of the plantations/district covered by VMC.

1945: Total damages from World War II for NONSUCO and VMC total P1,957,595.91.

(NOTE: Under the Philippine Rehabilitation Act of 1946 passed by the US Congress, the Philippine War Damage Commission compensated sugar centrals that existed before World War II and suffered war damages a total of US$13.3 million for war damages. VMC must have had received part of this for its rehabilitation).

1946: Management decides to give up the NONSUCO central as damages were too costly for rehabilitation. Surviving machinery and assets are integrated into the VMC central.

1947: On April 28 and May 6, the refinery and raw sugar factory, respectively, restarted operations. For 1946-47, the post-war operations, VMC produces 122,208.33 piculs of raw sugar, 2,711 tons molasses, and 121,889 100-pound bags of refined sugar.

1948: The Pension Fund for employees is set up.

1948: Saint Joseph’s Hospital is reopened with Dr. Ricardo Jara as director with Maryknoll Sisters handling the administration.

1948: The athletic and social club is reopened.

1952: The St. Joseph the Worker Chapel is completed. Frederick E. Ossorio has been the prime mover behind the building of the Chapel. Alfonso Ossorio paints the Angry Christ at the altar of the Chapel. The 'Angry Christ' painting made the chapel famous around the world.

1952: Carlos L. Locsin is appointed vice-president and a member of the board of directors.

1952: VICMICO Elementary School is established.



1952: Don Bosco Technical Institute is established after the Salesian Order in Hong Kong accepts the offer of M. J. Ossorio to open a school in VMC.
1953: Norberto B. Capay, the supervising engineer, dies.
1953-54: VMC produces its biggest post-WWII production of 2 million piculs of raw sugar and 1,745,000 100-pound bags of refined sugar.
1955: Carlos L. Locsin is appointed president, succeeding M. J. Ossorio who relinquishes his position as managing director.

1955: In July, the Balolan drydock reopens.
1955: The Industrial Engineering Department is created.
1955: The Pension Plan with group life insurance becomes effective on November 1.
1955: Claudio R. de Luzuriaga, Sr. takes over as the treasurer, vice-president and manager of the Manila office when Harry J. Young dies.
1960: On March 31, the first issue of VICMICO Gazette, the newspaper for employees, is published.
1960: In September, the C-Mill, the first automatic mill in the Philippines, is installed at the raw sugar factory.
1960: The first diesel-electric locomotive (train) is added to the fleet.
1960: Claudio R. de Luzuriaga, Jr. becomes the vice-president and a member of the board.
1961: In January, the St. Joseph’s Arts Guild Choir is organized.
1961: The first pig iron in the Philippines is produced in the blast furnace.
1961: The VICMICO Industrial Workers’ Association is organized.
1964: The foundry is established.
1964: The Rosary Kindergarten is renamed as St. Mary Mazarello School after it is placed under the care of the Figlia Maria Auxiliatrice nuns.
1965: Pacific Airways Corporation, a subsidiary of VMC, starts its airline service between Victorias and Manila.
1965: M. J. Ossorio is elected chairman emeritus while Carlos L. Locsin is elected chairman of the board. Mr. M. Mendez becomes president.
1965: On February 10, Francisco P. Ossorio dies in Spain.
1965: On October 25, M. J. Ossorio dies in Greenwich, Connecticut.
1965: The VICMICO Rural Electric Service Cooperative (VRESCO) is established.
1966: M/T Cadiz, the first company-made tugboat, is launched at the Balolan Drydock.
1966: In November, Jesus J. Ossorio is elected to the board.
1967: Large-scale cane breeding and selection programs are started by the Research Department for high-yield varieties
1967: Jose Maria Ossorio is elected chairman of the board directors.
1967: Carlos L. Locsin is conferred the lifetime title of chairman emeritus.
1968: Cattle and swine breeding and fattening operations are started.
1969: A carbonation plant is set up, the first in the Philippines.
1969: On May 7, VMC’s 50th anniversary is celebrated.
1969: Management Information Service is established.
1970: The largest ever production of 3,385,209 piculs of raw sugar is achieved.
1970: Manuel V. Locsin becomes president of VMC.
1972: Victorias Chemical Corporation (VICHEMCO) is the first company affiliate is established.
1973: Another record high of 3,408,322 piculs of raw sugar is achieved, breaking the record set three years before.
1974: VMC takes over the management of Insular Refining Company in Mandaluyong, Metro Manila.
1974: Doña Paz Yangco-Ossorio passes away in Greenwich, Connecticut.
1974: A new milling contract is signed with a group of planters in Panay Island.
1974: On October 31, the Maryknoll Sisters turn over the administration of St. Joseph’s Hospital to the staff.
1974-75: Sugar price goes up as high as US$ 0.65 per pound in the world market.
1975: Canetown Subdivision is set up through a subsidiary, Canetown Development Corporation. The Subdivision’s Phase 1 covers 27 hectares and is divided into 440 residential lots.
1975-76: Victorias Agromachinery Corporation is established.
1975: On June 17, VMC starts Panay Cane Purchase Project with the planters of Panay Island.
1975: On July 6, the cane transloading station in Bay-ang, Ajuy, Iloilo, is inaugurated.
1975: The 1920 telephone is improved with the installation in the VMC compound of a new dial system with 410 lines and 40 connections.
1975: On September 18, VICHEMCO’s furfural plant starts operations.
1975: The post office in the VMC compound is established.
1976-77: New production records are set: 3,951,241 piculs of raw sugar for the crop year, and daily production of 28,770.32 100-pound bags.
1976-77: Agribusiness Division and Management and Administrative Services are established.
1976-77: St. Joseph Cottolengo School for the disabled is established.
1976-77: Claudio R. de Luzuriaga, Jr. succeeds Manuel V. Locsin as president.
1977: The VICMICO Institute of Management is established in partnership with the Univesity of Negros Occidental – Recolletos in Bacolod City.
1978: The refinery produces the all-time record of 8,095,894 LKG.
1979: VMC acquires North Legaspi Land Development Corporation and inaugurates the building onwed by the subsidiary located at Legaspi St., Legaspi Village, Makati City.
1985: VMC food processing exports tuna chunks to Canada.
1987: The First Planters’ Day is held. VMC confers awards to outstanding planters.
1988: A Yoshiimine boiler is operated to add steam supply and add electricity-generating capacity to bring down bunker oil consumption and electric power cost.
1988: VMC, through its subsidiary, Canetown Development Corporation, turns over to the University of St. La Salle a new building and a 1.8 hectare lot for a Victorias Campus of the University.
1988: Prawn ponds expand to 35 hectares in Guisok.
1989: In March, Michael Clive Ossorio dies. He was a former resident director.
1989: In May, Luis C. Ossorio dies in Greenwich, Connecticut. He was a former vice president and director.
The timeline in the book ends in 1989.
* * * *
VMC is the reason why Victorias, now a city, is in the map, so to speak. With the billions of pesos in economic activities that VMC has created, be they direct or as a multiplier, it practically transformed a sleepy town into a city. Since 1919, it has caused the migration of people, attracted skills and labor, introduced and created new technologies, and enabled local businesses to flourish in Victorias, although the financial crisis that forced VMC into debt restructuring in late 1990’s revealed stories about mismanagement, corporate corruption, improper use of bank loans, and other practices that brought it to its knees.



One other legacy that its founder, Don Miguel Ossorio and his brother, Jesus, left in Victorias City is the church of the Our Lady of Victory Parish that is located along Osmeña Avenue. The Ossorios helped construct the church through building materials and labor.

VMC celebrated its 100th year in 2019.
* * * *
Photo credits: “Victorias – A History in Pictures”, Mr. David Granada, photographer.

#history #victoriaslgu #VictoriasCity #historyblog
#victoriasmillingcompany #VMC #sugar #NEGROS #NegrosOcc #historian #victoriashistory


Thursday, 1 October 2020

(Part 2) A Victoriahanon 1940 Historic Photograph: Don Felix Montinola and His Honored Guests

And out of nowhere, this black-and-white photograph, that was hiding in the dark for decades, saw the light again.😎


But before I talk about the one above, let me tell about the one below - the photograph I stumbled upon five years ago that is about Don Felix Montinola and his guests at his birthday luncheon (read blog here)

                   (Guess who came to lunch today.🍴)

With the help of certain people who were kind enough to share their memories, I was able to identify some guests on that table.


And all these years, I thought it was the only photograph taken during that special occasion celebrating the 76th birthday of the young town's 9th mayor. After all, in 1940, you would have to visit a photographer's studio to have your picture taken.


Or in this case, you needed to invite one to your house to capture the memories of the day.😄


And then, last week happened.😱


Just by chance, another photograph came to light, literally. I was told it was hidden in a tin box for decades along with a few other important black-and-whites and I presumed this one was taken before everyone sat for lunch that day. Some guests in the photograph taken at the comedor probably arrived late as they are not in this photograph taken at the sala.


Fortunately, this 'new' one was safely kept all these years, hiding in the dark. But it suddenly resurfaced as if the faces in the photograph yearned to be remembered once more.😊


This is the photograph, taken in 1940 and colorized in 2020, and taken by a photographer from Gamboa's Studios of Silay.😉

                      

("Recuerdo en el 76 cumpleaños del alcalde Dn Felix Montinola Victorias, 17 Febrero de 1940")


Just like the one taken at the luncheon table, still sitting in the middle are Doña Dorotea Magalona Montinola, former governor of Negros Occidental Valeriano Gatuslao (to her right), and Don Felix Montinola (to her left).


Behind them standing (among other guests) are Don Felix's children and his son-in-law. 


From left to right and starting with the lady standing behind Governor Valing Gatuslao are Doña Quintina Montinola-Fermin, Victorino Fermin (her husband), Doña Salud Montinola (behind Doña Dorotea), Doña Luz Montinola (the lady in a white dress with black buttons), Don Hector Montinola (the 12th mayor of Victorias), Don Felix Montinola, Jr., and Don Benito Montinola (the 14th mayor of Victorias).


The gentlemen standing on the leftmost (with hands in pockets) is Don Epifanio 'Panyong' Torre, who had three children: Dr. Pablo Torre, Alfonso Torre (father of actor Joel Torre), and Lina Torre-Ascalon. 


Although we don't have a name for the foreigner standing to Don Panyong's left (must be an American), the ladies next to the foreigner are Lina Torre-Ascalon, Nita Ardosa-Ortigas, and Choleng Suarez-Ascalon, who's wearing a black dress. The gentleman (partially covered and standing behind Lola Tina (Quintina Montinola-Fermin) is Tony Ascalon, the husband of Choleng Suarez Ascalon and father of Jerry Ascalon, the architect of the Chapel of the Cartwheels. 


Also behind Lola Tinay is their next door neighbor, Don Porfirio 'Piryong' Ascalon. Next to 'Don Piryong' is Dr. Ramiro Hinlo and Jose Jover.


The gentleman behind Tita Luz (lady with black-buttoned white dress) is Dr. Licaros.


And just like the 1946 family photo of Don Viling Montinola taken in Jaro, Iloilo (read blog here), I was able to find how his (Don Panyong's) path crossed mine.


Don Panyong's daughter, Lina Torre married Gregorio Ascalon, who had a big house next to the school grounds of La Salle in Bacolod City - a house that they converted into a dormitory. And guess who boarded there? I DID! (I am from Victorias and I needed to stay in a boarding house in Bacolod City for convenience and probably for health reasons as well.) 😎


Their daughter, Mrs. Marilen Ascalon-Castellano, ran the dorm, which was separated by a creek from the school but was connected by a short footbridge. That black-painted pedestrian bridge was about ten steps long but I took less when I crossed into the school grounds. 


The bridge was made of wood and steel bars that shook when students crossed, and on some occasions, some boys deliberately shook it to frighten the girls crossing. And yes, flirty girls could be heard screaming as if they were actually going to fall into the creek. Both sides of the bridge were covered with cyclone wires probably to prevent students from jumping off when they get failing grades in Business Math, Cost Accounting or even P.E.😂


I am grateful for that bridge; I was never late to class.😀 I stayed at Nang Lina's dorm for two years during my junior and senior years as I finished my degrees in Economics and Accounting at La Salle. 😍


Going back to the photo, on the opposite side, the lady standing and carrying a baby is Inday Lydia Ledesma Quiatchon. The boy is Jose Victor Fermin, while the seated lady touching the boy is Inday Elsa Ardosa. 👪


So, thanks to the photographer from Gamboa's Studios that day who went to visit the old Montinola mansion in Victorias and choreographed the family and their guests at the sala, and who captioned photo in Spanish, we are able to get a glimpse of the life Negrenses led in the early 20th century, although I am not sure if the colors painted by the colorization app I downloaded are as close to the story the original black-and-white told. 😉


Sadly, in about two years after this photograph was taken, on May 27, 1942, the people of Victorias finally came to terms with World War II when Japanese soldiers walked into the town (read blog here), although even before that, the Montinola family endured the tragedies of war when four of its family members became the first Victoriahanon casualties of WWII on December 16 (or 17), 1941 (read blog here). 😭


As my sources for this photograph could not recognize the other faces therein, I share this with everyone whose ancestor might have been one of those guests who were welcomed into the home of Don Felix that day in a time when peace and prosperity were enjoyed by the Negrenses. 🙏


Now, on to the next find...😛

Friday, 7 August 2020

Recuerdos del Pasado: An Affectionate Remembrance From Jaro To Victorias - and Back To Jaro

Over the years, whenever I came home for vacation from my work overseas, I would rummage through my mother's collection of old photographs and try to find out if I knew the faces of the people on those black-and-whites. 

And on a few occasions, my scavenging produced a few blogs that were fun to write. 

From the first ones about the belles of the town that included my godmother as the town fiesta queen of Saravia, now E.B. Magalona, in Negros Occidental (read blog here), to the 1940 photo of the birthday lunch of Don Felix Montinola (read blog here), the mayor of Victorias from 1935 to 1941, and about a postcard with one daughter's endearing message written in Spanish for her mother (read blog here)

"Viling y familia - Jaro Iloilo 8/9/46"

There was even a photograph that's a hundred years old, probably the oldest in her 'ba-ul' of old photograph collection. The photograph from 1920 was of Don Felix's daughter who eventually became one outstanding haciendera in the Negros island, beating the men in their own game in the 1960s (read blog here).

But the latest black-and-white photograph I stumbled upon was a picture of a family, whose faces unfortunately I don't recognize, but on its back are these words written in Spanish:

"Un afectuoso recuerdo a nuestro querido tio Felix y familia - Viling y familia - Jaro Iloilo 8/9/46"

Translation: "An affectionate remembrance for our dear uncle Felix and family - Viling and family - Jaro Iloilo 8/9/46"

Realizing that there must be a story to this picture, I had to know who this family was - a family who posed together at a place I assumed was their home in "Jaro" and even hired a professional photographer who visited their house for this special photoshoot. 

Jaro, now a district in Iloilo City in Panay Island in the Philippines where rich families lived and had heritage mansions, was a city upon itself during the Spanish times. And in 1946, a year after World War II ended, one would have to visit a photo studio for a picture, although I am not sure if "1946" was the year the photo was taken or it could have been the year Don Viling gave the photo to his uncle.

Here, the photographer from 'Palau Studio' (written on the lower right side of the photo) photographed them at home. And I was glad he did because one obvious element in the picture helped me locate it! And it's a famous mansion!😄

All I needed was a name. But instead of just one, I got two from my mom: 'Viling Montinola' and 'Salud Escarilla', his wife.😂


From there, researching about it was a walk in the park, so to speak.😀

In the message, "tio Felix" was Don Felix Montinola y Lozada, while "Viling" was his nephew, Don Virgilio Montinola y Jalandoni. He's the one sitting at the center with a child on his lap.

Don Virgilio's father, Gregorio Montinola y Lozada, who was born in 1858 and died in 1934, was Don Felix's older brother. Gregorio's first wife was Matilde Jalandoni. Don Felix, on the other hand, was born in 1865 and died in 1949. Gregorio and Felix were sons of Benito Montinola y Vasquez and Quintina Lozada y Villa, who had eight children.

So, this picture was given by a thoughtful nephew living in Jaro to his uncle living in Victorias. His "tio Felix", although born in Jaro on February 16, 1864, moved to Saravia in the Negros Island to find his fortune and eventually, love by marrying the daughter of the mayor of Saravia in 1897. "Tio Felix" later moved his family to Victorias to be closer to his haciendas in the north (read blog here).

This was an endearing memento to his uncle saying that, even they were far apart (actually separated by Iloilo Strait😄), he and his family would always remember his tío and his family. The handwriting also made me ask: was this Don Viling's handwriting? Because, to me, it looked like it was written by a woman. Was this actually Doña Salud's?😲  

Having identified the family in the picture and established how this family photograph ended up in Victorias where Don Felix lived and died, I realized one should never disregard a photo just because you don't recognize any of the faces in it and that it was of a time past and generations ahead of yours. And although I may not be related to any of them, somehow, somewhere their stories crossed mine.

Here's how.😊

Don Viling's younger sister, Doña Caridad Montinola, the lady standing behind him, owned an apartment complex along with another sister, Doña Fe Montinola, located along Arquiza St. in Ermita, Manila. It was named Fe and Caridad Apartments that was probably built in the 1950s where celebrities and old-timers of Ermita lived. 

Since both women were unmarried and had no children when they died, they left the apartment complex to their youngest sister, Doña Herminia Montinola, whom everyone calls Inday Miniang. And guess where my siblings and I once stayed during a summer vacation in Manila? 

At the Fe & Caridad Apartments!😊 

I remember we stayed at the topmost floor which was the residence of Inday Miniang. It had a view of the red light district of Ermita and a 360-view of the area when you went up the rooftop. Her heirs must have sold it because it is now a hotel.

Although at that time, Inday Miniang already passed when we stayed at her apartment complex, I also remember being introduced to her when I was kid when she visited Victorias. She wore a blue floor-length house dress with her hair coiffed like the doña's of old and when I made 'mano po' on her hand, it was very soft and delicate. 

And what about Don Viling's house (I assumed he was the one who had it built but I now thought maybe not) where the photo was taken? 

At first, I didn't have any clue as to where in Jaro his family lived and where this photograph was presumably taken. But when I studied the family tree of "Viling" and his siblings, the family name of the husband of his only married sister caught my attention: Sanson

One of the famous mansions in Jaro that I heard and read about is called Sanson y Montinola Antillan House. So, I asked myself, "Could this be the same house?"

I googled and thanks to two websites, I was able to prove that it is, indeed, the same house! 😋

From the BluPrint architectural website, I matched the tiles on which the family posed, while from Travel Guide Iloilo website, I matched the chairs on which the family sat.
The screenshot above is from BluPrint architectural website showing the floor tiles of the house's living room - the same tile design seen on the black-and white photo.


Above is a screenshot, from the article of Travel Guide Iloilo website featuring the house, that shows the chairs designed with pointed ears. The single three-seater in the screenshot looks like the same three-seater where Doña Salud, Don Viling and a daughter were seated, while the two single-seaters (on the right) look like the ones where his daughters separately sat in the family photo.

Unless there's another house in Jaro with the same tiles and chairs, this is one and the same house.

So, there. 😊 

The photo of Don Viling and his family was taken at his home in Jaro presumably in 1946, although I can only assume he was the one who had this mansion built. He was born on July 30, 1893 and died on July 23, 1953, a few days shy of his 60th birthday. Doña Salud, however, was born on February 5, 1901 and died on March 28, 1976.

The last time I saw Don Viling's mansion from afar was last February 2, 2020, when we went to Jaro for the feast of the Nuestra Señora de la Candelaria. 

As our transport drove through E. Lopez Street, I saw his home from the road, knowing that it was the famous 'Sanson y Montinola Antillan House' and hoping that someday the owners would open the place to the public as I would also love to see it. I never realized then that Don Viling, once the patriarch of that heritage home I saw from the street, would show up in my stories.

And here's one more trivia.😛

My mom told me that, decades ago, long before the digital age, she actually visited the house a few times on an errand. She took the early ferry from Bacolod City to Iloilo City that day and swung by Don Viling's house as one of her stops before she went back to Negros in the afternoon. I was probably at school that day as I wasn't able to tag along. Had I gone with her, that could have been a better ending to this story. 😝

And while I was at it, I colorized the family photograph. 

And in case the descendants of Don Virgilio Jalandoni-Montinola and Doña Salud Mirasol-Escarilla have lost their copy, this 74-year old memory is for you. 😍

Black-and-white photographs always tell the most colorful stories.📷


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PS. I wish the current owners of the property would open this heritage home to the public for a fee just like Camiña Balay nga Bato in the Arevalo District of Iloilo City or the Balay Negrense in Silay City. The fees collected would pay for the maintenance and upkeep of the place.

I also wondered why this heritage home was named Sanson y Montinola Antillan House, instead of Jalandoni y Montinola Antillan House when it seemed that this property was the home of the children of Gregorio Montinola and Matilde Jalandoni.😋